Challenge
Build a product-led coffee film with enough visual movement and texture to carry the story without a conventional narrative.
00:18
Café Daniel / 2023
Café Daniel
A Lebanese coffee advertisement shaped almost entirely through practical beauty shots.
Film synopsis
Café Daniel
Coffee becomes the performance through flying beans, slow pours, packaging, and detailed textures. Most effects were created practically in studio, with 3D limited to the opening and final packaging shots.
Client
Café Daniel
Date
December 15, 2023
Format
Tabletop film
Project type
Commissioned
The treatment
Built around a clear feeling.
Concept
Coffee becomes the performance: flying beans, slow pours, packaging, and detailed textures move through a controlled tabletop world.
Approach
Most effects were produced practically in studio. Only the opening and final packaging shots used 3D.
Services
- Tabletop production
- Practical effects
- Cinematography
- Post-production
Deliverables
- Tabletop advertising film
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