Lurpak

Client: Lurpak (Spec)

Format: 3x 10-second tabletop recipe videos

Concept: “One Ingredient, Endless Flavor”

Visual Style: High-end tabletop cinematography with slow-motion accents and rich texture-driven lighting

We created a trio of 10-second recipe-driven ads to highlight Lurpak’s role in elevating simple ingredients into mouthwatering moments. Each video focused on a single dish where butter wasn’t just an ingredient, it was the hero.

1. Shrimp Pasta in Butter Sauce – A luscious pour of melted Lurpak butter coats sizzling shrimp, tossed with pasta and herbs. A celebration of richness and simplicity.
2. Pain Perdu – Crispy, golden French toast caramelized in butter, finished with a soft cube melting into every bite.
3. Fried Eggs – Butter hits the pan, bubbles, then crack, an egg drops in and sizzles to crispy perfection. Clean. Bold. Iconic.

From steam curls to butter basting, every shot was designed to focus on texture, sound, and appetite appeal, without dialogue, just pure food storytelling.

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