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Cafe Daniel
We created the first Lebanese coffee ad made entirely of beauty shots, crafted entirely in-studio using practical effects. From flying coffee beans to slow-motion pours and textured close-ups, every frame was shot in-camera to highlight the richness of Café Daniel without relying on 3D, except for the first and final packaging shot. The result is a visually refined tribute to Lebanese coffee, reimagined with a premium cinematic touch.
We wanted to flip the script on how Lebanese coffee is usually shown. No voice-overs, no cheesy nostalgia — just pure visuals that let the coffee do the talking. This wasn’t just about selling a product. It was about giving Café Daniel the kind of cinematic treatment it deserves.
Every shot was built to feel rich, warm, and intentional — not over-styled, but elevated. By keeping it all practical, we stayed honest to the process, capturing the textures, the steam, the pour — everything that makes Lebanese coffee what it is. Our goal? Make people feel something. Bring pride back to the cup. And show that our coffee can look as good as any in the world.